Vietnam Trade Office Branch in San Francisco, in July 2025, Vietnamese lychee has appeared for the first time on the shelves of the largest retail supermarket chain in the United States - Costco, contributing to positioning the image of Vietnamese agricultural products on the world food map, reflecting the effective companionship between businesses, distributors.
Vietnamese lychee conquers American consumers through Safeway and Costco supermarket chains
In early July 2025, Dragonberry Produce - one of the leading importers of high-end agricultural products in the US has continued to implement the campaign to distribute Vietnam's Bac Giang lychee in the US market through major supermarket chains such as Safeway and for the first time Vietnam's lychee has been on the shelves of the largest retail supermarket chain in the US - Costco (with 635 supermarkets in the US and Canada).
This is the third consecutive year that Dragonberry has brought this specialty fruit to the United States, marking the solid development of this commodity in the international market.
According to Dragonberry's representative, the introduction of Vietnamese lychee into major retail systems such as Safeway and Costco is not only a commercial success, but also a testament to Vietnam's potential to export high-end agricultural products
Golden Lychees - the brand name for Vietnamese lychee varieties cultivated according to the Global GAP process is not only distinguished by its red-pink color, sweet taste and characteristic crispiness, but also ensures strict US phytosanitary standards. After being irradiated in Vietnam, lychee is transported by sea to the US, preserving its freshness and quality.
According to Dragonberry's representative, the introduction of Vietnamese lychee into large retail systems such as Safeway and Costco is not only a commercial success, but also a testament to the export potential of Vietnam's high-end agricultural products. American consumers are increasingly loving the characteristic taste of Vietnamese lychee, and it is important for Dragonberry to maintain quality and build a sustainable brand.
The cooperation between Dragonberry and lychee growing localities in Vietnam does not stop at the aspect of simple buying and selling, but also a chain of connections from cultivation techniques, preliminary processing, preservation to market communication.
Dragonberry is currently working directly with Vietnamese cooperatives and businesses to standardize the production process, and at the same time expand to other fruits such as longan, dragon fruit, passion fruit, as a basis to promote lychee export and sustainable development.
Dragonberry is currently working directly with Vietnamese cooperatives and businesses to standardize the production process, and at the same time expand to other fruits such as longan, dragon fruit, passion fruit, as a basis to promote lychee export and sustainable development.
In the context of integration and the increasing need to diversify the supply of agricultural products in the US, the fact that businesses such as Dragonberry are pioneering in exporting Vietnamese fresh fruits to the US is a positive signal. Lychee sold at large supermarket chains such as Safeway and Costco not only improves export value, but also contributes to positioning the image of Vietnamese agricultural products on the world food map, reflecting the effective companionship between businesses and distributors.
A representative of the Vietnam Trade Office in San Francisco said that it will continue to accompany and support businesses to expand products and markets, bringing more Vietnamese agricultural products to the US market in the coming time.
Diversify trade promotion solutions, promote trade activities in 2025
The lychee crop in 2025 is estimated at about 303,000 tons, an increase of 30% compared to 2024. According to the Department of Crop Cultivation and Plant Protection (Ministry of Agriculture and Environment), Bac Giang (formerly, now Bac Ninh province) is still the place with the largest production of lychee in the country with 165,000 tons; followed by Hai Duong (formerly, now Hai Phong City) with 60,000 tons, Hung Yen and Lang Son with 22,000 tons, Dak Lak with about 21,000 tons...
A representative of the Vietnam Trade Office in San Francisco said that it will continue to accompany and support businesses to expand products and markets, bringing more Vietnamese agricultural products to the US market in the coming time
In order to support the promotion of consumption of Vietnam's seasonal agricultural products in 2025, the Trade Promotion Agency has advised the leaders of the Ministry of Industry and Trade, submitted to the Prime Minister for promulgation Directive No. 18/CT-TTg on the implementation of domestic and foreign trade promotion tasks and solutions, promote trade activities in 2025.
In the Directive, the Prime Minister directs ministries, ministerial-level agencies, government-attached agencies, other central agencies, Presidents of People's Committees of provinces and centrally-run cities (hereinafter referred to as ministries, agencies and localities) to continue to perform their tasks, solutions to promote domestic and foreign trade to promote trade activities in 2025, promote trade promotion activities for export, increase the market share of Vietnamese goods in traditional markets and markets with FTA/CEPA with Vietnam.
At the same time, expand and diversify export markets, reduce dependence on a number of high-risk traditional markets; To carry out trade promotion activities for reasonable and effective imports in accordance with production and business requirements; Promoting domestic trade promotion, implementing concentrated sales promotion programs, connecting supply and demand, promoting the campaign "Vietnamese people give priority to using Vietnamese goods", promoting trade promotion activities and distributing goods via digital platforms, supporting the provision of market information, etc providing legal advice to businesses to open up the domestic market.
In particular, the Ministry of Industry and Trade is assigned to assume the prime responsibility for, and closely coordinate with ministries, branches, localities and industry associations to implement national-level tasks and solutions on trade promotion in order to maintain export growth and ensure the balance of domestic supply and demand, specifically: To assume the prime responsibility for formulating and promulgating the master plan of the national program on trade promotion for the 2025-2030 period as prescribed; To assume the prime responsibility for, and coordinate with agencies and organizations in, strengthening the implementation of various forms and effective trade promotion activities in service of import and export; To assume the prime responsibility for, and direct the implementation of trade promotion activities for the development of the domestic market; Direct and promote the application of technology, digital transformation, and green transformation in trade promotion to support enterprises to improve their competitiveness; Strengthen the state management of trade promotion activities; coordinate with ministries, sectors and localities in effectively implementing measures to inspect and control the market, handle acts related to smuggling, trade fraud and counterfeit goods.
